Traditional Vs Digital Marketing, Which is Cheaper?

In today's world, businesses are constantly looking for ways to expand their reach and connect with their target audience. With the rise of digital marketing, there is a misconception that it is cheaper than traditional marketing. However, this is not entirely true. Professional digital marketing services require a lot of effort, firmographics research, and market analysis to create the tailored and business compatible marketing strategy where it includes accurate psychographics and demographics to target the right audience and maximize sales for the business. In this blog, we will compare traditional marketing with online digital marketing in terms of cost and accuracy and help you decide which one is more cost-effective for your business needs.

Traditional vs Online Digital Marketing

In the realm of marketing, traditional methods like billboards, radio, and offline events have long been used by businesses to promote their products or services. While these methods can still be effective in certain cases, they often lack the precision and measurability that online digital marketing offers. With traditional marketing, it can be challenging to accurately pinpoint the target audience and measure the impact of the advertisements. In contrast, online digital marketing provides businesses with a higher level of marketing awareness, allowing them to reach a more targeted audience and track the performance of their campaigns more effectively.

One of the key advantages of online digital marketing is its cost-effectiveness in finding new leads or qualified customers. By utilizing social media platforms such as Instagram, Facebook, YouTube, and Pinterest, businesses can connect with potential customers who are actively engaged and spending considerable time on these platforms. With the widespread use of mobile phones and the average individual spending hours scrolling through social media feeds, online digital marketing has the potential to reach the target audience 24/7, unlike traditional marketing methods that may have limited reach and accuracy in targeting specific demographics.

In conclusion, while traditional marketing methods like billboards and radio ads still have their place in the marketing mix, the shift towards online digital marketing is evident due to its higher marketing awareness, cost-effectiveness, and ability to reach a more targeted audience. By leveraging the power of online platforms and engaging with consumers where they spend a significant amount of their time, businesses can enhance their marketing efforts and connect with potential customers in a more impactful and measurable way.

Output of Both on Spend of INR 2 Lac ($2400) Per Month

If we compare the cost and accuracy of traditional and online digital marketing in the long term (4-12 months of results), online digital marketing is more cost-effective and accurate. The cost for professional digital marketing services may vary depending on the scope of the project, but it is essential to consider the cost of hiring multiple professionals like a marketing manager/leader, marketing strategist, firmographics expert, psychographics expert, demographics expert, paid marketing professionals, SEO experts, social media experts, professional content writers, and creative designers with a good sense of human psychology. It is not the job of a single resource/person to handle online digital marketing effectively.

Businesses have to understand that if they find an agency that has made the digital marketing strategy a vital task before starting any type of digital marketing activity then that agency can be the right fit for them. Many businesses are burning more than 40% on digital marketing only and not getting the expected ROI/ROAS but if any business spends a small amount of INR 2 lacs($2400) with a proper marketing strategy then that business can get good returns by securing the profit and on the other hand if we talk about the higher spend of nearly 3-4 lacs per month without proper planning then they will surely face high burning issue with low return.

Ask for the Leaders behind the Company

Asking to meet with the leaders behind a digital marketing agency, such as the Chief Technology Officer (CTO) or Chief Marketing Officer (CMO), before hiring them can provide valuable insights into the agency's capabilities and approach. Meeting with these leaders allows you to gauge their expertise, experience, and vision for your digital marketing strategy.

The CTO can provide information on the agency's technical capabilities, ensuring they have the resources and knowledge to implement complex digital marketing campaigns effectively. On the other hand, the CMO can shed light on the agency's strategic marketing approach, creativity, and understanding of your industry.

By meeting with these key leaders, you can also assess their communication style, transparency, and commitment to understanding your business goals. This initial interaction can help build trust and confidence in the agency's ability to deliver results that align with your objectives. Ultimately, involving these leaders in the discussion can lead to a more fruitful partnership and a more tailored digital marketing strategy for your business.

Consider the IT Consultant First before to Hire Any Agency

Consulting with IT experts and meeting with the Chief Technology Officer (CTO) or Chief Marketing Officer (CMO) before hiring any agency is crucial for several reasons. Firstly, IT consultancy can provide valuable insights into the technological needs and requirements of your business. By consulting with IT experts, you can ensure that the agency you hire has the necessary skills and expertise to meet your specific technological challenges.

Meeting with the CTO or CMO allows you to align the agency's services with your overall business goals and strategies. These executives can provide guidance on how technology and marketing initiatives should be integrated to drive business success. Their input can help ensure that the agency you hire understands the larger context of your business and can tailor their services to meet your unique needs.

Overall, involving IT experts and key executives in the decision-making process before hiring an agency can lead to better outcomes, improved alignment between technology and business objectives, and ultimately, a more successful partnership with the chosen agency.

Conclusion

In conclusion, traditional marketing and online digital marketing both have their pros and cons. However, if we compare them in terms of cost and accuracy, online digital marketing is more cost-effective and accurate in the long run. It is essential to understand that professional digital marketing services are not cheaper, but they are more accurate and require a team of experts to handle it effectively. If you are looking for a customized marketing strategy for your business needs, consult with a professional digital marketing agency like Team HODU, who can help you achieve your marketing goals.